Lena Pillars, a World Heritage Site, hit by the rampant flames, as calls grow for greater efforts to tackle infernos.
Yakutia Airlines boosts flights from Alaska to some of the world's greatest, yet most unexplored holiday destinations.
Greenpeace claim authorities underestimate the scale of destruction, amid warnings of lack of resources to fight fires.
Worrying videos and pictures show how the pristine polar region of northern Yakutia is ablaze.
Fast-freezing clothes, hot water fireworks, ice and snow bathing, vodka lollipops, dog sledging - see our report from the Kingdom of Cold.